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全文字数：1371字
阅览时刻：13分钟
上期翻译答案
a lot of black men “weretrump-curious in 2016, and theythoughtthat he was some great businessman and prosperity would rain down from his administration,” representative cedric richmond of louisiana, one of the biden-campaign co-chairs, told me recently.
许多黑人男性“在2016年对特朗普感到猎奇，他们认为他是一个巨大的商人，特x普政//府会带来连绵不断的昌盛，”路易斯安那州众议员、拜登竞选团队联合主席之一塞德里克·里士满迩来告诉我。
1.rain down (使)许多降低,雨点般落下，to fall or to make sth fall on sb / sth in large quantities
《本期内容》
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导读
在线零售商长时刻以来一向运用免运费来鼓舞客户收购更多产品。但一项新的研讨标明，免费送货促销可以会削减公司的获利。
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双语阅览
the paper, published in may by the journal of marketing research, analyzed purchases made from a single large european retailer and found thatfree shippingdid incentivize customers to buy more. but it also increased purchases of items that historically have higher return rates, such as clothing or products from lesser-known brands. thus, returns also increased as a result of the promotions, to the point where profits were erased.
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《推广研讨杂志》本年5月宣告的这篇论文分析了来自一家欧洲大型零售商的产品收购行为，发现免费送货的确影响了花费者收购更多产品。但它也促进我们收购那些曩昔退货率较高的产品，比方服装或不太出名品牌的产品。因而，促销的成果就是退货也添加了，直到（退货过多）获利不见。
in one part of the paper, during the typically four-week periods when free shipping was offered, online order volumes rose 11%. but when the cost of returns wastalliedagainst the salesproceeds, the authors calculated that on balance the results for the promotion periods amounted to an average 0.7% loss.
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文章的一有些内容指出，在一般为期邻近、供给免费送货效能的时刻，线上订单量增加了11%。但假定将退货本钱与出售收入进行比照，作者核算得出，促销时刻的均匀丢掉为0.7%。
in one analysis that ran for two months, the researchers found that thereturn ratefor customers who bought low-risk products—like office supplies, or products from well-known brands—averaged about 22%.
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在一项为期两个月的分析中，研讨人员发现，收购低风险产品如办共用品，或出名品牌产品的客户，退货率均匀约为22%。
in another analysis, the resea
rchers attempted to better understand motivations of online shoppers by measuring their attitudes toward free shipping. they found two things were happening. first, consumers saw free shipping as compensation for taking a risk on a product. and second, feelings of gratitude for having shipping costs eliminated made them happy and thus more willing to make a risky purchase.
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在另一项分析中，研讨人员企图经过衡量网购者对免费送货的情绪来非常好地晓得他们的动机。他们发现有两件事正在发生。首要，花费者认为免费送货是对客户冒险承受新产品的抵偿。翻译划线句，在文末留言框内打卡，答案下期发布~
prof. neslin advises companies to look at whether their own free-shipping promotions are profitable before theylaunchsuch campaigns. also, he advises companies to identify which products get returned more often than others and try to provide customers with more information about those products, so they can make more-informed choices.
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内斯林教授主张公司在打开此类活动之前，先看看自个的免运费促销活动是不是能挣钱。此外，他还主张公司辨认出哪些产品比其他产品的退货率更高，然后尽力向客户供给有关这些产品的更多信息，以便他们做出更充分的选择。
这篇文章节选自：the wall street journal（华尔街日报）
发布时刻：2021.10.26
作者：the wall street journal
原文标题：is free shipping worth it for companies?
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词汇堆集
1.tally
英 /tli/ 美 /tli/
n. 账目；〔竞赛等活动中赢得的〕积分，得分
vi. 契合；（完全）契合
vt. 核算〔总数〕
2.proceed
英 /prsid/ 美 /prsid/
vi.初步；持续进行；发生；行进
n.收入，获利
3.launch
英 /lnt/ 美 /lnt/
n. 〔新产品的〕投进商场；〔新书的〕发行；〔武器或航天器的〕发射；汽艇
vt. 建议，初步从事〔大型或重要活动〕；把〔新产品、新书等〕投进商场；出书；使〔船〕下水；发射〔武器或航天器〕；建议〔核算机程序〕
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词组分配
1.free shipping 免运费；免费船务
2.return rate 酬谢率
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写作句总结
thus, returns also increased as a result of the promotions, to the point where profits were erased.
规划:… to the point where ….
…直到…
例句: many companies may reduce the promotional activities properly, to the point where they maximize their profits.
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打卡作业
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